ERIN FORTENBERRY DESIGNS

This branding project was for a class assignment. The professor provided us with a name and background of the restaurant and from there we had to brand and create a brand manual for this company. Chicken Republic is a chicken based restaurant that prides itself on healthy and fresh meals that revolve around chicken. Using this, I decided to go with the color green as the theme to focus on the fresh and healthy aspect, as well as making it a green company via recycling when it comes to paper products (such as letters, buisness cards, envelopes, menus, etc) as well as making the food containers more environmentally friendly.